On thursday I got invited to the Melabelle bloggers event to have a look at their new summer collection. Which has been called 'I do like to be beside the seaside.' It's lovely to be able to attend an event put on by an independent brand as I was able to talk to the designer Bella Cager about her collections. The event was held in their latest pop up store in Boxpark, I haven't previously heard about Boxpark. But has a really unique concept and is the worlds first pop up mall. Which includes a range of new urban brands and places to eat. If you haven't been before I would highly recommend going its about a 10 minute walk from Liverpool Street station.
I was talking to Belle the designer and she was telling me how prints are a key feature within the brand to create something that is unique for the customer. The new collection features a range of seaside inspired colours. Tones which are easy to wear and reflect the summer mouths. The shapes & styles have been designed in a simple way which customers can easily wear.
Do you like the brand Melabelle? You can go and check out their latest collection here.
Hope you enjoyed this post